Idea Cellular

October 9th, 2007 by Bibhuti | Email This

How about solving the problem of caste and religion in 60s ? This tvc does that precisely. The village ‘Sarpanch’ played by bollywood star Abhishek Bachhan provides this unique idea that everyone has a number and not name. Idea is trying to penetrate to rural consumers and this ad is a step in that direction. Though it doesn’t really tell much about the brand USP, it works due to the creative treatment and execution.