Monster : Job Portal
November 15th, 2007 by Bibhuti | Email This
Agency: McCann Erickson, India
Copy: Pia Roy, Art: Chetan Rao
Guerilla marketing is more about matching wits than matching budgets and this demands genuine creativity to be effective. In this campaign a sticker is pasted on the cars and bikes telling the owners to upgrade job and get themseleves a better car. I hope they take care not to put this sticker on Bentley of Mukesh Ambani. Nice work.
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