Drugs Drag You Down

December 17th, 2007 by Bibhuti | Email This

This is a public awareness advertisement done by Paragon Marketing Communications in Kuwait to fight drug abuse. The visual can be interpreted in two ways. In one case the hand can be seen as symbol of drugs which pulls the drug user down into grave. And in other case the hand can be that of drug user who is already buried inside the grave. In either scenario the message “Drugs Drag You Down Down…Till You’re Under The Ground” is clear and the visual is loud. Impressive stuff.

Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Louai Alasfahani
Copywriter: Louai Alasfahani
Illustration: Boboy
Typography: Louai Alasfahani
Account Manager: Diana Dimitrova

Via [ mediaME ]