Axis Bank : Home Loan

January 26th, 2008 by Bibhuti | Email This

Agency : O&M

The ad begins with showing a bride waiting for her husband on the first wedding night. The groom enters the room wearing a smile on his face and the bride extends a glass of milk as done traditionally. The glass is passed through a number of hands before reaching the husband and he gives a flying kiss to the bride after taking a sip. Till this moment you can’t guess what’s this ad is for. The next shot will show a number of people lying in between the couple and a voice is played: “If you desire your own space, we have home loans to help you build it. Axis Bank.”

This ad works because you can relate to it. We in India still uphold joint family system where there is less privacy. Also most of us would have experienced the space constraint during family events as the relatives pour in from different directions. To have their own home is still a dream for many and this is a simple and humorous concept for a home loan targeting right section of people.

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