Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007
This is a brilliant concept but I have two concerns. Firstly, everybody knows that polluted air pollutes, so what’s next. It’s just highlighting the problem but not providing any solution. Secondly, this campaign will have impact on the people who cross the poster from Day 1 to Day 16 and not to the ones who just see it on any given day.
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