Detective Smith : Napkins

February 13th, 2008 by Bibhuti | Email This

I have no special talents. I am only passionately curious. ~Albert Einstein

Not everyone is even a distant close to Albert Einstein in regards to physics and science, but most definitely will surpass him in curiosity level about beautiful women. In this guerilla campaign the agency is banking on curiosity factor.

Napkins with lipstick stains were left on tables in pubs and inside the napkins was an ad for Detective Smith. I wonder how many people would hire Detective Smith but many would like to kick him for the beautiful trap.