Hathi Cement : Ghost Run

February 13th, 2008 by Shiva | Email This

Agency : Ogilvy & Mather, Mumbai

Usually, for cement ads, they show buildings and boast about the strength, compare its strength with that of an elephant, or take credit for a building that has stood for years and years. But this one will tickle you quite a bit.

“Hathi Cement“, is a new entrant in the cement competition. The ad is very ticklish where they convey that even a ghost can not pass through or make way through the wall built with their cement. The ghost is able to come out of it’s grave but fall flat while trying to make it through the Hathi cemented wall. Hilarious indeed!

This is really a new and totally fresh approach to advertising cement. See the full video and you will really enjoy the conversations between “Ghost Dad” and “Ghost Son“.