Cadburys Eclairs Crunch

February 17th, 2008 by Shiva | Email This

Agency: Contract Advertising, India

This ad has two people imitating the 70’s Bollywood hero-heroine pair and conveys that like the old songs in slow motion they should not rush and enjoy asli mazaa of caramel and Dairy Milk chocolate slowly.

To simplify, the moment I saw this ad (which has been coming for sometime now and still on air), I am like ‘How Dumb?’. Sometimes even if there is no direct connection between the product and the concept, it works if you can make it funny and interesting. This ad fails to do that. I don’t have words to explain why Cadburys who are known for some impressive ads over the decade, have come up with something like this. I hope Cadburys would have got the real user feedback on this.