Energizer Lithium Batteries

February 22nd, 2008 by Bibhuti | Email This

Agency: DDB, South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Published: December 2007

Via [adsoftheworld]

‘Never let their toys die.
The world’s longest lasting battery.
Energizer”

Seeing these visuals there is a very high chance that you might say to yourself: “Hold on a second, that’s precisely me when I was a kid.” These naughty and cute acts of kids have been brilliantly exploited by the agency for the campaign of a battery.

The brief given to agency was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

And how well the message was sent to the parents. Keep the kids occupied with their toys using long lasting battery and relax. Nice work.