Olay

March 1st, 2008 by Bibhuti | Email This

Agency: Saatchi & Saatchi Amsterdam, Netherlands
Copywriter: Menno Schipper
Creative Director: Magnus Olsson
Art Director / Illustrator: Nils Taildeman

Via [adsoftheworld]

It took me a while before I got the concept of this advertisement. Each number is created using the letters of a higher number in text(Sixty -> 51, Forty Six -> 37, Fifty Eight -> 42). The message is that Olay helps to correct your age. This is an innovative idea but I don’t think it is effective. Not many people will pay that much of attention to understand it. Also the visuals look a bit boring.