Koleston Naturals : Skyline
March 6th, 2008 by Bibhuti | Email This
Agency : H&C-Leo Burnett Beirut, Lebanon
The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.
This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.
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7 Responses to “Koleston Naturals : Skyline”
By Ganesh Shenoy on Mar 7, 2008 | Reply
Really innovative advertisement.
By aditthyaa on Mar 5, 2009 | Reply
very nice yaar
By Григорий on Jun 10, 2009 | Reply
Благодарю, что просветили. Никогда бы не подумал
By Бaндиткa on Jul 9, 2009 | Reply
Действительно интересно! Только не могу понять насколько часто обновляется этот блог?
By Ярослав on Jul 21, 2009 | Reply
В нашем офисе так нудно было, хорошо что нашел ваш сайт. Читаю с интересом:)
By Sergey Rusak on Aug 19, 2009 | Reply
“This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.”
But it defenetly created viral success and ads hit blogospere and social community.
By Bibhuti on Aug 20, 2009 | Reply
I agree.