ASH : Deaths
March 11th, 2008 by Bibhuti | Email This
“Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.”
Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Mike Davison
Copywriter: Paul Hankinson
Retoucher: Grant Allen / Slice
Via [ibelieveinadv]
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6 Responses to “ASH : Deaths”
By Ganesh Shenoy on Mar 12, 2008 | Reply
Simply superb ad. Two cigrattes depict twin towers, really cool ad!!!
By Binaryday on Mar 12, 2008 | Reply
Terrorism related deaths 11,377 only?? I am not sure if that number is indeed correct.
By Bibhuti on Mar 12, 2008 | Reply
I also think so. But there is no doubt that the tobacco will beat terrorism with a handsome margin even with corrected figure.
By Louai Alasfahani on Mar 1, 2009 | Reply
this concept is a copy-cat please check the original with dates http://bloganubis.com/2008/04/10/o-ida-khaleej-times-ash/
By Bibhuti on Mar 2, 2009 | Reply
Thanks Louai. Sometimes I wonder if it is just sheer coincidence or shamelessness.
By Louai Alasfahani on Aug 18, 2009 | Reply
lightning does not strike twice at the same place. Coincidentally, the agency in questions has been getting an awful lot of coincidences