IPL : Cricket Ka Karmayudh
March 11th, 2008 by Bibhuti | Email ThisAgency : O&M, India
Now that the IPL bidding war is over and the cloud of money is exhausted on players, it’s time for promoting the event. The promos of DLF India Premier League have started to come on TV and the slogan is “Cricket Ka Karmayudh“. The USP of this campaign is the rustic and free flowing music. Does anyone know the singer and music director ?
Lyrics:
Aankhen uunchi kar dekh sikhar
Hathiyar utha tu dikha hunar
Mutthi mein hai teri hai taqat
Dushman ki ayee hai aafat
Tu laga dao, tu laga pench
Tu dekha jigar,tu dikha tez
Lakhon dhadkan ki jaan hai tu
Lakhon ke dil ki shan hai tu
Tu laga zor, tu macha sor
Ek mahaveer santan hai tu
Na deshyudh, na dharmayudh
Yeh hai dharti par karmayudh
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14 Responses to “IPL : Cricket Ka Karmayudh”
By Ganesh Shenoy on Mar 12, 2008 | Reply
The all new IPL’s ad looks too cheap…and may not go well with audience!!! Also they need to change their tag line “Cricket ka karmayudh”.
By Shiva on Mar 12, 2008 | Reply
I agree…why do you refer this as Karmayudh?
By Bibhuti on Mar 12, 2008 | Reply
They are trying to say that this is no competition between the countries but kind of personal skills. If you listen to lyrics, it says that this is no Deshyudh or Dharmayudh but Karmayudh. There is not much creativity in this ad if you compare with the ICL Chennai ad specially, but I like the song. It’s just the starting campaign for IPL and many are in pipeline.
By Ashwin on Mar 13, 2008 | Reply
Guys nothing is there in the pipelines. This campaign will be there till the first round of the match. Thereafter ads for 10 Sec will be running in most channels.The IPL has already got the publicity.Road shows are expected to happen soon in metros after 15th.
By Bibhuti on Mar 13, 2008 | Reply
I read in an article that there are plans for three more campaigns including six films with varied themes. They will be released in the next few weeks.
By Jaimin on Mar 14, 2008 | Reply
No matter what you guys have to say, this ad is superb and one of the finest i’ve come across lately. The lyrics and special effects along with the music pumps up just about any cricket fan…
Cannot wait for the Karmayudh to begin!!!
By b4nvn on Mar 15, 2008 | Reply
The ad is simply superb along with the effects and sound dubbing , makes a feast of a 10 sec.
No idea where IPL will land into , but a gr8 job done till now ..
By gautham on Mar 16, 2008 | Reply
the best ad i have ever seen in my entire life.
By aj on Mar 24, 2008 | Reply
Singer - Prasoon Pandey of Corcoise Films
By Sarnab Poddar on Mar 27, 2008 | Reply
Thanks AJ
By Mohan on Apr 1, 2008 | Reply
Just a minor correction in the lyrics:
“tu dikha jigar, tu dikha tej”
tez = fast
tej = prakash, light
Yes, I like the ad.
By Atul on Apr 7, 2008 | Reply
This is really a motivational song.
By chaos on Apr 24, 2008 | Reply
i like the music myself and the lyrics are good, but you might want to check out the original ad made for fox sports on youtube, or check this out
http://www.youtube.com/watch?v=S3I-T_5V_Ow
By Anand on Jun 19, 2008 | Reply
This is the best song for me