Bajaj Auto : Pulsar Mania

March 13th, 2008 by Sulakshan | Email This

Agency: Ogilvy & Mather, Mumbai
Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan
Production House: Velocity Films, South Africa
Director: Lourens Van Rensburg
Music: Paul Norwood, Audio Militia

“Four wheels move the body. Two wheels move the soul.”

This quote sums it all. This is the finest Bajaj campaign to hit the screen in recent years. It was shot in in Cape Town and the stunt team comprises the best riders across the world including AC Farias (World No.2), Matte Griffin etc.

Best ads are ones which make you feel attached to the product. Everything in this ad will touch your senses (if you are a biker). The stunts are just stunning, most beautifully choreographed and the music is breathtaking. The music just grows on you. You will want to watch it, talk about it, discuss it again and again and again.. just like the new girl in the class.

If Hamara Bajaj represented the India of our parents, this ad represents the India of today - bold, raring, aggressive, elegant, graceful and raring to go.

I am sure this ad will give some tense moments to all the girls in our lives - moms, wives and girlfriends. So talk to them, make them comfortable, promise them and then ….go.. vroooommm..

Kudos to all the guys who were involved in creation of this campaign.

Caution: If you ride like there’s no tomorrow, there won’t be. So please be reasonable while riding. Take care, be safe and wear you Helmet.