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Weider-Tera Fitness Club : Expander

March 15th, 2008 by Bibhuti | Email This

Weider-Tera Fitness Club

Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia

Via[adsoftheworld]

The expander was sent to club members with a message ‘Don’t give up halfway.’ A clever idea to convey the message that the club will make them thinner and taller.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 5 out of 5)
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