Sprite - Yeh Hai Hindustan Meri Jaan

April 7th, 2008 by Sulakshan | Email This

Sprite recently launched this commercial which is a spoof of Pepsi’s ‘Yeh Hai Youngistan Meri Jaan‘ Commercial, starring Shahrukh, Ranbir and Deepika. This ad does well as a spoof, but the problem is it does it too well. People will remember it more as a spoof of Pepsi ad and less as a Sprite ad. In my view, it promotes Pepsi, more than it promotes Sprite. Proof of this is that many of my friends have asked me to post ‘wo Pepsi ke ad ka spoof’.

The earlier Sprite ad was much better. It was refreshing, it was different and it perfectly suited its punch line - ‘Seedhi Baat, No Bakwas’. Infact that ad was much better and effective than the Pepsi’s ad.

In my opinion such spoof ads should be used in viral marketing and should be limited to internet or movie theaters. Or if you really need to fight the war (cola war), you should come up with such spoofs early. I mean this ad would have been really effective had it been launched within a week of Pepsi’s ad launch. Launching this ad two months after Pepsi’s ad, helps Pepsi more than it helps Sprite, Seedhi Baat, No Bakwas.