Pro20 Cricket Series : Blasting Announcement

April 17th, 2008 by Bibhuti | Email This

Agency: TBWA\Tequila Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director / Art Director: Justin Wright
Copywriter: David Edworthy
Assistant Art Director: Jens Jenkel

Brief:
Find a unique way of announcing cricket matches during the Standard Bank Pro20 Series.

Creative Solution:
In addition to traditional street pole announcement posters and flyers promoting the game, they decided to hijack blasting announcement signs that surround the various Gautrain constuction sites (the underground railway in development around the greater Johannesburg area).