Cadbury Perk : Cast Away

April 19th, 2008 by Bibhuti | Email This

Agency: O&M, India

Main zindagi ka saath nibhata chala gaya
Har fikr ko dhuen mein udata chala gaya

The soul of the above beautiful lines is reflected in the new Cadbury Perk commercial in Cast Away style. The ad features Sharman Joshi who is on his own on a deserted remote island with only a flash gun and a box of Perk. All his efforts to escape from the island fail and he surrenders to his fate and learns to survive. One fine day, he sees a ship in the distant horizon and torches the flare gun and shoots it in the sky. The flare goes straight into the ship which bursts into flames and sinks.

With the last ray of hope gone he is back with his Perk and the voiceover says, “Yeh life hai… take it lightly. Cadbury Perk“. And then to his delight, he notices a beautiful girl walking to her from the debris of the recently sunk ship.

In second version of ad, the girls wants to go back and he will throw a bottle in sea with a note “Please send ship”. He will get the ship inside the bottle after some days and it’s again Perk which comes to rescue:)

Cadbury is trying to promote Perk which is a light, wafer-based chocolate with the theme “Take it lightly“. Kids and young people being the main consumers for choclate, this fun filled humorous approach works well.