Nestle KitKat : Have a Break
April 28th, 2008 by Sulakshan | Email This
“Have a break. Have a KitKat.”
Agency: JWT London, UK
Creative Directors: Nick Bell, Russell Ramsey, Howard Wilmott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Photographer: Mike Russell
Account: John Mitchell, Nick Jackson
Via [adsoftheworld]
This ad is a fine example of simple and effective advertising. Use of two KitKat bars as a pause symbol effectively communicates the idea of ‘Have a Break, Have a KitKat’. Another beauty of this ad is that it is a universal ad. It can be effectively used anywhere across the world.
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3 Responses to “Nestle KitKat : Have a Break”
By Esha on May 9, 2009 | Reply
Awesome…love the idea. I like it so much I am using it on my blog (with the right credits, of course). Hope that’s OK.
Am an ex-JWT-ian and I think they rock…also, pretty cool of the client to agree to experiment as such.
By Bibhuti on May 10, 2009 | Reply
Hi Esha,
Please feel free to use it. The theme ‘Have a break’ is cool and has many different executions. I liked a recent campaign where they just created a site having no content or links at all. Check it out.
http://adoholik.com/2009/02/04/kitkat-site-where-nothing-happens/
-Bibhuti
By Адриан on Jul 29, 2009 | Reply
Действительно, на самом деле все очень просто