Nestle KitKat : Have a Break

April 28th, 2008 by Sulakshan | Email This

“Have a break. Have a KitKat.”

Agency: JWT London, UK
Creative Directors: Nick Bell, Russell Ramsey, Howard Wilmott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Photographer: Mike Russell
Account: John Mitchell, Nick Jackson

Via [adsoftheworld]

This ad is a fine example of simple and effective advertising. Use of two KitKat bars as a pause symbol effectively communicates the idea of ‘Have a Break, Have a KitKat’. Another beauty of this ad is that it is a universal ad. It can be effectively used anywhere across the world.