Condomi MaxLove : Early Climax

April 29th, 2008 by Bibhuti | Email This

Agency: Cayenne, Germany
Creative Directors: Marco Obermann, Andreas Ruthemann
Art Directors: Andreas Ruthemann, Roman Lukowski
Copywriters: Marco Obermann, Sönke Brehm

Challenge:

Surprising communication of the product message: condomi MAXLOVE helps avoiding premature ejacuation.

Solution:

To showcase the problem of premature ejacuation we produced the detective novel “Deadly Rhododendron”. The climax is the first senrence on the page one, followed by sixty pages of nothing but apology. On the last page you get our product message: “Reaching the climax too soon? Condomi MAXLOVE can help.” We cooperated with several bookstores and displayed the books as give-aways at their sales counters. Our placement was for free.

Result:

Our detective novel was exhausted after two days and over a 1000 re-orders were placed. Sales of the product rose by 17% during the month following campaign.