Agency: Duval Guillaume Antwerp, Belgium
Account: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Koen Demuynck
This is an outrageouly funny print ad for Bynolyt Binoculars. Who cares for logic if something makes you smile. Afterall advertisements are to catch people’s attention and this campaign does that nicely along with selling the product.
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