Reynolds Permanent Marker : Twins

May 28th, 2008 by Bibhuti | Email This

Agency: JWT India, Mumbai
Creative Directors: Agnello Dias, Nandita Chalam
Art Director: Vijay Solanki
Account Executive: Anita Gupta
Copywriter: Vijay Solanki
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav

Via [adsoftheworld]

For a product like marker it’s very hard to sell a particular brand by comparing it with the competitors. Every other marker will do the same job more or less. Here comes the creativity into play. Mix a cute visual with a little exagerration, a little humor and the result will be this nice campaign. If you haven’t noticed the difference between the twins then it’s the beauty mark created with Reynolds Permanent Marker.