Axe : Skunk

June 2nd, 2008 by Bibhuti | Email This

Agency: JWT, Cairo
Copywriter: Dina Elhawary
Art Director: Moheb Mounir
Creative Director: Hesham Ellabban
Executive Creative Director: Fady Chamaa

Via [adsilike]

OBJECTIVE
To communicate the irresistible fragrance of Axe in a relevant manner to the young hip trendsetters.

IDEA
In order to communicate the full extent of “The Axe Effect”, and create word of mouth, a DM tool was sent out along with an outdoor party invitations to trendsetters.

RESULT
Those who received the DM material shared it with friends, and as a result, word of mouth created even more hype around the idea.