McDonald’s : Night

June 26th, 2008 by Bibhuti | Email This

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk

Via [adsoftheworld]

Concept:

As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.