Titan : Be More

July 10th, 2008 by Bibhuti | Email This

Agency: O&M, India
Script Writer: Kunj Shah
Director: Prasoon Pandey
Creative Director: Malvika Mehra, Amit Akali, Anil Thomas, N Ajesh

A brilliant ad for a wrong product. This ad talks about living each moment of life to its fullest, try out different things, take risks. I understand that they are trying to say that Titan is multi-faceted, has a wide range and you also “be more” in life like it.

I tried very hard to convince myself that Titan is connecting well to this script but I failed. The script and the film are so powerful that the brand as a watch is getting lost. Probably it’s a tailor made ad for an insurance product. You just have to replace the name Titan in the whole ad and it will still work beautifully.

Having said that, I find the dialogues very inspiring and the direction of high quality. This ad is a colllection of beautiful moments like Aamir chasing the shadow of airplane, travelling on a chassis truck, looking at a girl while pretending to meditate etc. Here are the lines used in this ad.

“Be born everyday, aaj rockstar, kal pilot; and who knows what the day after.”

“Kabhi kisi anjaan station par utar kar dekho, kabhi kisi gumnaam shehar ka ticket katao.”

“Doosron ki galtiyon se kya seekhna, make your own mistakes, yaar!”

“Har subhah shock your reflection.”

“Bachpan mein toh kya kuchh nahin banna chahte the, why not today?”

“Be born everyday. Titan. Be more.”

A big round of applause for Aamir Khan to never compromise in whatever he does. I wish other celebrities learn from Aamir while doing ads.