Airtel : Send Money

July 12th, 2008 by Bibhuti | Email This

Agency: Rediffusion DYR, India

It’s a fast world these days. People prefer to run rather walk. Noise wins over silence. Nobody understands the language of eyes. You have to shout to get yourself heard. So when I see anything subtle, soft and cute, I get pleasantly surprised. There is still a place for a drop shot in the sea of strong forehands and backhands.

The new campaigns of Airtel featuring Madhavan and Vidya Balan are refreshing. They tell a story and sell the product’s features beautifully. Thank god, somebody put sense to Airtel guys after that noisy, irritating Shahrukh’s Simple Plan ad.