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Airtel : Send Money

July 12th, 2008 by Bibhuti | Email This

Agency: Rediffusion DYR, India

It’s a fast world these days. People prefer to run rather walk. Noise wins over silence. Nobody understands the language of eyes. You have to shout to get yourself heard. So when I see anything subtle, soft and cute, I get pleasantly surprised. There is still a place for a drop shot in the sea of strong forehands and backhands.

The new campaigns of Airtel featuring Madhavan and Vidya Balan are refreshing. They tell a story and sell the product’s features beautifully. Thank god, somebody put sense to Airtel guys after that noisy, irritating Shahrukh’s Simple Plan ad.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.67 out of 5)
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