BMW 7 Series : Hourglass

August 7th, 2008 by Bibhuti | Email This

Size does matter. Atleast to catch the eyeballs. BMW seems to believe in the same philosophy and has done this campaign in grand scale and style. They created the world’s largest hourglass(12 meter high and 8 meter wide) at the Red Square in Moscow to launch BMW 7 Series. Initially the silvery balls concealed the car which gradually became visible as the balls fell to the lower half. This reminds me the other BMW campaign with biggest billboard in Moscow.