Tata Sky : Husband and Wife

August 27th, 2008 by Bibhuti | Email This

Agency: Rediffusion DY&R, India

The direct to home (DTH) war is hotting up with the entry of Reliance ADAG’s Big TV. And the signs of ad war is already visible. The new Tata Sky commerical featuring Aamir Khan highlights the alliance of Tata Group and STAR (the Sky brand, owned by the UK based British Sky Broadcasting Group, which brings to Tata Sky more than 20 years experience in satellite broadcasting).

The ad shows a husband-wife (Aamir impersonates both the husband and wife) argument over chosing the DTH connection. The wife insists on a Sky DTH for superior technology while the husband is adamant on Tata’s reliable services. And finally the husband ends the duel by revealing that Tata and Sky are married just like them to be called Tata Sky.

Nothing special about the ad but it’s a significant change in Tata Sky’s strategy to market superior technology. This has definitely to do with Big TV’s launch and the price war which will follow soon. I don’t think the common consumers are really bothered about the superior technology as long as the channels are available at less price. What do you think ?