Arjowiggins Paper : Classroom

September 16th, 2008 by Bibhuti | Email This

“New Curious Ice Silver 200g. The heavier paper from Arjowiggins.”

Agency: EuroRSCG, São Paulo, Brazil
Creative VP: Jader Rossetto
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Kleyton Mourão
Copywriter: Luciana Cardoso
Photographer: Guto Seixas

Purists might dismiss this ad in disgust, but I am still laughing. The black humor works for me and it delivers the message about heavier paper in a funny way. I am all for a paper fight, anybody out there dares to join me ?

Via [adsoftheworld]