Lotto Super 7 : Rainbow
September 18th, 2008 by Bibhuti | Email This
To bring attention to the Super 7 jackpot, they created an artificial rainbow by projecting high-powered lights and colored gels into the sky above this billboard.
Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis
Via [adsoftheworld]
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