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Lotto Super 7 : Rainbow

September 18th, 2008 by Bibhuti | Email This

Lotto Super 7 : Rainbow

To bring attention to the Super 7 jackpot, they created an artificial rainbow by projecting high-powered lights and colored gels into the sky above this billboard.

Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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