Pantene : Split Ends
November 20th, 2008 by Bibhuti | Email This
Challenge:
Being able to illustrate split ends in an outdoor environment.
Implementation:
They took advantage of the lamppost shape to express the physical aspect of split end hair.
Result:
Seen by thousands of cars, this everyday lamppost all of a sudden got a new perception in people’s mind.
Via [scaryideas]
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