Axe : 1 Man Vs 6000 Women

December 7th, 2008 by Bibhuti | Email This

Strategy
Turn the wellknown AXE Effect into a live stunt.

Background
Every year europes’s largest women’s running event takes place in Aarhus, Denmark. This year more than 6,000 women participated in the race and an enorkous crowd along the roads was followin the event.

Idea
Immediately after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the Starting Line. He begins to spray himself with AXE deodorant and starts to run along the route, when the 6,000 women gets near him.

From the point of view of the spectators along the road, they saw a man - wearing an AXE T-shirt - that was being hunted by over 6,000 women.

Agency: Uncle Gray Aarhus, Denmark