Home  |  About  |  Contact  |  Submit  |  Advertise   
21 Bizarrely Funny Print Ads 20 Creative Billboards Feeling Lucky Best-Ever Advertising Slogans Guerrilla Marketing >>

Leroy Merlin : Do It Yourself

December 20th, 2008 by Bibhuti | Email This                      

Leroy Merlin : Do It Yourself

Leroy Merlin : Do It Yourself

Leroy Merlin : Do It Yourself

“You’d better do it yourself.”

Agency: Leo Burnett, Sao Paulo

Do it yourself, often referred to by the acronym DIY, is a term used by various communities that focus on people (called do-it-yourselfers or DIYers) creating or repairing things for themselves without the aid of paid professionals. Leroy Merlin has built one of Europe’s top Do it yourself (DIY) home improvement and retail groups. The company is the market leader in France, Spain, and Portugal, and also operates stores in Poland, Brazil, China, and Belgium.

This campaign for Leroy Merlin is hitting hard where it matters the most. It has everything; Adultery, conspiracy, humor and most importantly the brand’s selling point. Brilliant work.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4.33 out of 5)
Loading ... Loading ...


You may also like:

  Sonim Phones : End of the World Cepacol Plus Whitening : Killers Nutri Balance Dog Food : Pilot

Related Posts:-
  • Fiat Punto T-Jet with Blue&Me NAV : City
  • Gain : Groupie
  • Mizuno : Fly
  • Nike Football : Dare to be Brasilian
  • SOS Suicide Helpline : Volunteers
  • LG Vacuum Cleaner : Ball
  • Goodyear Tire : Hamburg Paddlesteamer
  • LG : Notes, Dad
  • Nintendo DS : Communion Day
  • FIAT : Girl, Dog, Bus


    1. 2 Responses to “Leroy Merlin : Do It Yourself”

    2. By thom on Feb 13, 2009 | Reply

      the strange point about it is that Leo burnett is not Leroy Merlin’s agency in Brazil, neither have I ever seen such ads here. LM actually tends to be quite conservative… very funny, but I wonder if it’s real.

    3. By Jimi on Jul 26, 2012 | Reply

      This campaign dates back to 2000, Leo Burnet Sao Paulo had this account at that time. More info on www.ad-murphy.com

    Post a Comment