Alcoholics Anonymous : Way Out

January 8th, 2009 by Bibhuti | Email This

“This way out. www.alcoholics-anonymous.org“

This public awareness campaign is for Alcoholics Anonymous which is a fellowship of men and women who share their experience, strength and hope with each other that they may solve their common problem and help others to recover from alcoholism.

The visual is simple yet so powerful and the copy “This way out” compliments it well. There can be different interpretations but I read this way: If you have the desire from within to stop drinking, there is a way out.

This inside out approach of the image reminds me of campaign for Rowen.

Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Executive Creative Director: Keith Loell, Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer/3D-Art: Scheffold.Vizner/Fluxif
Account Supervisors: Stefan Naef