BBDO Kids Day : Monitors

January 15th, 2009 by Bibhuti | Email This

“Bring your kids to work day.”

Everyone in the company came into to find their computer monitors vandalized with crayon scribbles. To promote “Bring your kids to work day”, childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.

Agency: BBDO New York, USA
Art Directors / Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
Released: August 2008

Via [adsoftheworld]