Miracel Whip : Seesaw

February 10th, 2009 by Bibhuti | Email This

“Only 4.9% fat.”

This is an ad for Miracel Whip, a salad dressing and sandwich spread. A ridiculously simple and smart idea which conveys the product benefit of low fat efficiently. Some people might criticize it by taking literally but I think we all can do with a little bit of sense of humor. I won’t be surprised though if someone says it is done earlier.

Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling
Published: December 2009

Via [adsoftheworld]