Scotch Brite : Water Tap
February 14th, 2009 by Bibhuti | Email This
They were asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.
Agency: Y&R Bangkok, Thailand
Via [directdaily]
   (2 votes, average: 3.5 out of 5) Loading ... |
You may also like:
|
|
|
Related Posts:-
