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WINZIP : Compressed House

February 17th, 2009 by Bibhuti | Email This                      

WINZIP : Compressed House

Challenge:

Promoting the WINZIP data compressing program.

Solution:

An ambient campaign: They turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: “We compress everything. WINZIP”.

Result:

A great deal of publicity generated for WINZIP.

Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath

Via [ibelieveinadv]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.5 out of 5)
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    1. 10 Responses to “WINZIP : Compressed House”

    2. By Mahmoud on Aug 25, 2014 | Reply

      Steven July 24, 2012 Hi Dan,I could use a little help here. First of all i have a roteod Samsung gt-i5500m. Installed the latest Java JDK and Android SDK on my PC, followed most of the procedures here with no issues at all but my real problem here is that the command pm setInstallLocation 2 is not being recognized. I tried using the alternative command which is pm set-install-location 2 , same result. I’m currently using Windows 7 32-bit and I’m kinda lost here. I’m looking forward to whatever advise you’ll give about this, thanks.

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