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WINZIP : Compressed House

February 17th, 2009 by Bibhuti | Email This                      

WINZIP : Compressed House

Challenge:

Promoting the WINZIP data compressing program.

Solution:

An ambient campaign: They turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: “We compress everything. WINZIP”.

Result:

A great deal of publicity generated for WINZIP.

Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath

Via [ibelieveinadv]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.5 out of 5)
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