Jeep : Worm

February 26th, 2009 by Bibhuti | Email This

“Have fun out there. Jeep”

What do you see here ? A worm or the word Jeep ? Even if you see Jeep, you might wonder what’s the connection with fishing/worm. Too many things unsaid and left to imagination.

This campaign is apparently published mostly in fishing magazine and is trying to say; Take out your Jeep, go fishing and have fun. I kind of like it but don’t think it is effective at all.

Agency: 99, Auckland, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Art Director: Justin Wood
Art Director: Raymond McKay
3D Graphics: Joerg Fuchs
Retoucher: Michael Currie
Account Director: Matt Dickinson
Account Manager: Kate Gilmour
Published: January 2009