Christina Aguilera Perfumes : Hangers
March 3rd, 2009 by Bibhuti | Email This
Challenge:
Based on the concept: “Sometimes it’s all you need to wear”, their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.
Solution:
Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Results:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfuem was sold out in less than a week.
Agency: Mizbala, Tel-Aviv Yafo, Israel
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