Levi’s : Latte
March 20th, 2009 by Bibhuti | Email This
“Who do you want to unbutton?”
OK. The beautiful lady in picture wants the boy who will make her morning latte to unbutton. So what ? What has it to do with Levi’s jeans ? Am I missing anything obvious here ?
Agency: BBH, Singapore
Executive Creative Director: Steve Elrick
Creative Director / Copywriter: Todd Waldron
Photographer: Mark Seliger
Art Directors: Hoon Pin Kek, Scott McClelland
Copywriter: Douglas Hamilton
Agency Producers: Rebecca So, Michelle Tan
Account Planner: Gwen Raillard
Print Production: Asmanic Yang
Account Team: Frances Great, Eugenie Yeo, Lesley-Anne John
Via [adsoftheworld]
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5 Responses to “Levi’s : Latte”
By arnold on Mar 21, 2009 | Reply
then why did u post it ?
By Bibhuti on Mar 22, 2009 | Reply
Because if you read it correctly, I wanted others to make me understand if I am missing anything(if any) here. And to add, this is not a place for only good ads but also for bad, ugly, confused and worst ones too.
By Chris Grayson on Mar 25, 2009 | Reply
For Levis 501 the “Buttonfly” Jeans
Line:
“WHO DO YOU WANT TO UNBUTTON?”
It’s very campaign-able and it’s certainly on brand for Levis.
By fucker on Nov 25, 2009 | Reply
Fuck fucking fuck fucking fuck fuck fuck fuck fuck fuck fuck fuck fucking fuck fuck fuck fuck fuck !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
you
from Peter Howes aka. FUCKER!!!!!!!!
xxxx
By Alex on Aug 16, 2011 | Reply
ok, so i am unsure if any of you got this or not, but the idea is its the new buttonfly jeans, and its a very sex fueled ad campaign. she wants to “unbutton” her coffee boy’s jeans, cause she’s attracted to him. simple enough?