Tata Nano : Small is Big

April 20th, 2009 by Bibhuti | Email This

“Can you fit a car into your budget ? And yet fit everything you want into it?”

Agency: Rediffusion DYR, India

Only the name is Nano but the dream and ambition behind it is big. Ratan Tata, the Chairman of Tata Motors, had promised the country to produce a car only in $2000 for the middle class Indian families and he kept his promise even after going through many hurdles. This campaign tries to emphasize what Ratan Tata had said, “It is not a car with plastic curtains or no roof — it’s a real car.“. Now, that’s catering to all section of society as Tata also owns the Jaguar Land Rover.