Pantene : Door Handle

April 22nd, 2009 by Bibhuti | Email This

Challenge: Pantene makes hair strong hair and objective was to bring the communication at various consumer touch points.

Solution: A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.

Result: Apart from bringing a lovely smile to the lips of patrons, it created greater brand awareness and an increase in enquiries at the Pantene beauty counters set up at these touch points.

Agency: Grey Worldwide, Mumbai, India

Via [ibelieveinadv]