Dentyne Gum : Make Face Time

August 21st, 2009 by Bibhuti | Email This

Enough of instant messages. Enough of sending and receiving files. Enough of social networks. Enough of the internet and virtual world. Get offline to be onlife. Dentyne suggests the youth to get rid off the stupid computers and get real with people and they will do their bit by giving them good smelling breath. It will be irony but this campaign will be quite a hit in the same medium which it tries to ridicule.

Agency: McCann Erickson, Canada
Copywriter: Don Wilhelmi
Executive Producer: Toni Lipari
Executive Creative Director: Craig Markus
Associate Creative Director/Art Director: Tracey Smith