Microsoft : Concrete Envelope
August 22nd, 2009 by Bibhuti | Email This
They wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.
Agency: Y&R Auckland, New Zealand
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