Lotto Lottery : Wishlist

September 9th, 2009 by Bibhuti | Email This

A man finds the wishlist he had made as a kid while searching for something in the garage. It takes him down the memory lane and he recalls the events like sleeping on the top bunk, having his art work misunderstood, performing in a school play etc which led him to make the list. In present he is seen to strike off two items from his wishlist, leaving “be the hero” and “be an astronaut” for the future.

Dreams are never small or big, they are are just dreams. They give you a twinkle in the eyes, a reason to live on and make the journey of life interesting. This commercial for Lotto is selling a dream and I buy it. Great job.

Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Copywriter: Toby Talbot, Paul Hankinson
Art Director: Gavin Siakimotu, Regan Grafton
Executive Producer: Judy Thompson
Agency Producer: Chloe Sutherland
Account Team: Andrew Stephenson, Jenny Travers, Mike Richardson