Scotch-Brite : Jug
September 24th, 2009 by Bibhuti | Email This
“Non-slip grip.”
Sheer brilliance as an idea and execution but is it effective? I doubt how many people will understand the concept at first glance. If you look closely you will see that soap bubbles are in fact suction cups which indicate the non-slip grip of the glove.
Agency: Arc Worldwide/Leo Burnett, Thailand
Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Art Directors: Pipat Uraporn, Sompat Trisadikun
Copywriter: Denchai Kheereeluk
Photographer: Theerawit Kong-ngam / Presto Co.
Computer Artist: Saranuwat Thamniroth / Presto Co.
Producer: Sarawut Lertkittipaporn
Via [adsoftheworld]
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2 Responses to “Scotch-Brite : Jug”
By InfoMofo on Sep 24, 2009 | Reply
I don’t get it.
By Bibhuti on Sep 24, 2009 | Reply
This is an ad for Scotch-Brite glove. And to sell the ‘non-slip grip’ feature of it, they are showing the soap bubbles as suction cups implying the jug won’t slip if you use the glove.
Hope I understand it correctly:)