FHM Magazine

September 28th, 2009 by Bibhuti | Email This

Many will argue that it’s just another sexist campaign which is not entirely wrong. But, we should look things in perspective. FHM, originally published as For Him Magazine, is an international monthly men’s lifestyle magazine. And what better way to sell such a product to him through her. Unfortunately, it works.

Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Troy Lim, Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan
Published: 2007

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