Cluedo : Bloody Knife

October 30th, 2009 by Bibhuti | Email This

“How does it feel to be involved in a crime?”

Cluedo is a deduction board game originally published by Waddingtons in Leeds, United Kingdom in 1949. In this guerilla campaign of Cluedo, table numbers in the restaurant are substituted with those used by police at a crime scene. The numbers will be placed on the tables close to a bloody chandelier and knife which are two of the pieces used in Cluedo.

Agency: DDB, Italy
Creative Director: Vicky Gitto
Art Director: Salvatore Zanfrisco
Copywriter: Daniela De Seta
Supervisor: Valerio Le Moli
Account Director: Simone Lucarelli
Photography: Manuela Crippa, Alessandra Magiste