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Jim Beam Whiskey : Guys Never Change

November 1st, 2009 by Bibhuti | Email This

“Guys Never Change. Neither Do We. Since 1795.”

This is an ad for Jim Beam bourbon whiskey. For ignorants like me, wiki tells: Bourbon is an American whiskey, a type of distilled spirit, made primarily from corn and named for Bourbon County, Kentucky.

It’s the same old theme of Men will be Men which is used for different products mainly targeting Men. Here are few similar campaigns.

FHM
P Magazine
Imperial Blue

Agency: Energy BBDO, Chicago
Chief Creative Officer: Dan Fietsam
Creative Director/Art Director: Noel Haan
Creative Director/Copywriter: Derek Sherman
Director/Digital Production: Brigette Whisnant
Agency Producer: John Pratt

Via [The Inspiration Room]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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